Luckie makes whole-muscle, clean-label, zero-added-sugar jerky — real steak texture, no mystery slurry, no sweet glaze masking low-grade meat. Just honest protein, done right. We're getting close. Get on the list and you'll be first to taste it.
Most jerky hides behind sugar and fillers. We started Luckie because we wanted the opposite — a bag where the ingredient list is short, the meat is whole-muscle, and the texture actually feels like steak. Nothing to mask, nothing to apologize for.
High protein, no added sugar, no junk — built for gym-goers, protein-forward eaters, and anyone who flips the bag over before they buy. Get on the list and you'll be first to taste the launch batch.
Join the list →Office snack programs, gyms, and specialty retail — Luckie is built for the repeat buyer, not the one-off impulse grab. If you're sourcing a clean-label protein snack for your team or your shelf, we'd love to talk.
Talk wholesale →Luckie Food Group is a New York food company building honest, protein-forward snacks for people who care about what's actually in the bag. Jerky is our first product — the start of a small lineup of clean-label staples we'd be proud to put our name on.
We're founder-run, deliberately small, and obsessive about getting the first product right before we chase the next one.